Jordan Starks is the visionary behind Bad Boy Burger Co. food truck in Salt Lake City, launching the truck at age 30 after years of working in the mobile food world (including time spent with a parent-run truck). Jordan identifies as a trans man, and views the truck not only as a culinary venture but also as a platform for visibility, representation, and community engagement. Trained in culinary school, he blends his cooking skills with a strong social mission: every week he donates a portion of the truck's revenue toward causes he cares about, and he envisions eventually opening an LGBTQ resource center in Davis County, Utah. With Bad Boy Burger Co., Jordan is carving out space for queer entrepreneurs in the food-truck arena, showing that good food and social impact can ride side-by-side.